Workshop Fee: $350

Workshop Dates

  • Check back for Spring 2023 dates

Advertising Description

  • Have you ever found yourself asking, "What's wrong with those people—why won't they change?" Or, "I'm responsible for this, but it doesn't seem to matter to anyone else?"
  • Are there times when you just want to wave a magic wand and make a problem go away?
  • Do you routinely come up with new solutions to old problems, implement them, enjoy success for a while, but then slip back to your old results?

The truth is, we all can be better influencers. Hardly a day passes that we don’t try to influence others to do something different. We do our best to motivate colleagues and team members to demonstrate more concern for results. We struggle to make sure projects are completed on time and on budget. In summary, we continually work on ways to exert our influence, but we regularly fall short.

In fact, in spite of the fact that we’re routinely trying to help others alter behavior, few of us can articulate a model of what it takes to do so. It’s time this changed. By drawing from the skills of many of the world’s best change agents and combining them with five decades of social-science research, Crucial Influence® creates a powerful and portable model for changing behaviors—a model that anyone can learn and apply.

Crucial Influence® can help you:

  • Successfully lead change initiatives.
  • Transform corporate culture.
  • Improve compliance with safety regulations.
  • Become empowered to solve problems within your team.
  • Learn to diagnose the real causes behind problems and create real solutions.
  • Learn to influence across the organization with or without formal authority.

Who Should Participate?

Crucial Influence® is ideal for individuals, teams, and organizations looking to overcome profound, persistent, and resistant problems in their organization or team. The workshop provides individuals at any level of an organization with the skills to develop an effective and comprehensive influence strategy to overcome these problems.

What to Expect from Crucial Influence®

This is a one-day workshop that uses a combination of live training, compelling videos, and highly useful tools. You will engage in extensive in-class practice, group participation, and personal planning as you learn and develop the strategies for resolving tough issues. Learn how to:

  • Diagnose the web of causes behind any problem and create powerful strategies for driving change.
  • Identify a handful of high-leverage behaviors that, if changed, will lead to desired results.
  • Rely less on formal authority and more on ways to motivate and enable others to alter their behavior.
  • Use the powerful Crucial Influence Model to develop and apply a robust influence strategy to anything from small- to large-scale cultural transformations.

Discover the Six Sources of Influence

One of the most common mistakes people make in identifying the root of a problem is assuming there is only one cause. We also commonly assume there is only one solution. Crucial Learning research reveals that people who employ four or more personal, social, or structural influence strategies are ten times more likely to achieve desired outcomes than those who use only one or two.

Access Ongoing Support

Crucial Learning provides participants with a post-training email series, short videos, and downloadable articles to stimulate lifelong learning and skill development.

BE AN INFLUENCER!

Participants: (audience course is designed to reach)

The Crucial Influence® workshop is available only to University of Iowa employees.