Attract: Market the UI

Talent Acquisition@Iowa aims to better convey what it’s like to work at the University of Iowa. Projects that attract include:

  • Marketing and communication strategies
  • Community engagement
  • Employer branding

Chart with projects from the attract focus area listed for phases 1-2 and phase 3.

Attract Phase 1-2

  • Create employer brand
  • Launch initial marketing campaign

Attract Phase 3

  • Develop community-focused events
  • Initiate niche marketing campaigns

The attract committee—one of several Talent Acquisition@Iowa strategy committees—leads initiatives in this focus area.