purple "fresh" logo with a speech bubble including an apple and carrot

Your Personalized Path to Healthy Eating!

We’re excited to invite University of Iowa faculty and staff to join FRESH, a free interactive text messaging program designed to help you build healthy eating habits. 

With FRESH, you’ll receive personalized tips and resources tailored to your goals right at your fingertips. This six-month program makes healthy eating simple, convenient, and effective. 

What to Expect

By participating in the six-month FRESH program, you can expect:

  • Personalized guidance to improve your eating habits at your own pace. 
  • Quick links to trusted resources for healthy choices 
  • Complete privacy. Your participation is confidential. 
  • Helpful strategies to make your nutrition habits stick. 
  • Easy, interactive messages that fit into your busy day

Nutrition Focus Areas

FRESH provides practical, personalized guidance on topics like:

  • Adding more fruits and vegetables to your everyday eating
  • Boosting fiber and protein intake to build balanced plates
  • Making smart daily choices around hydration, sodium, and added sugars
  • Practicing mindful eating to improve satisfaction and eating awareness
  • Developing practical skills like budget-friendly shopping and meal prep

Get Started in January 2026

FRESH will open for enrollment in January 2026 when the 2026 Personal Health Assessment (PHA) becomes available. Stay tuned for more information on how to participate.

Frequently Asked Questions

What if FRESH says my mobile number is not in their system?

If you receive this message, visit your Personal Health Assessment (PHA) homepage and enter your mobile number. Once your number is added, the FRESH box on your PHA page will display the number to text to get started. 

What if FRESH says I am not eligible to start this program right now?

First, check to make sure you have completed your Personal Health Assessment (PHA) for the current year. This is required to start the program. 

If you believe you have taken your PHA and are still experiencing issues, please email livewell@uiowa.edu.