University Human Resources, in collaboration with campus partners, created an Employee Value Proposition (EVP) for staff at the University of Iowa in an effort to explain the "why" behind working at Iowa.
An EVP is also in the works for faculty and UI Health Care.
Indeed defines an EVP as a statement of benefits your company offers candidates in exchange for the skills, experience, and qualities they bring to the role. "A strong EVP accurately reflects company values and employee wants and needs," Indeed says.
Employee Value Proposition
For dedicated staff in a wide range of professions
Who seek purpose and stability blended with a great quality of life
Iowa offers a mission you can believe in, support you can rely on, and a community where you can thrive.
A position statement was also developed to give staff common language to draw from when describing the value of working at Iowa. Three themes emerged from the position statement: support, livability, and culture.
Support
Discover the security that accompanies a 175-year institution that offers exceptional benefits and a steadfast commitment to your lifelong learning and overall well-being.
Livability
Enjoy world-class health care, top-ranked public schools, Big Ten athletics, and a vibrant community recognized among the best places to live.
Culture
Experience a people-centric workplace that prioritizes work-life balance, fosters impactful contributions, and upholds a legacy of innovation.
Themes from Iowa's staff EVP have been implemented and woven into content across human resources units (e.g., Benefits, Talent Acquisition, Payroll) including email messages, webpages, and our job application site. Updates to Jobs@UIowa include a new "Benefits and Well-Being Resources" page geared toward applicants and five phrases (e.g., exceptional benefits, world-class health care, vibrant community) that highlight some of the perks of working at Iowa.
In addition to email messages, top webpages, and Jobs@UIowa, University Human Resources is in the process of updating select employment letters and job applicant communications to incorporate themes from the EVP and more employee-centric language.
Future tactics include incorporating EVP themes in onboarding, developing employee profiles, updating job description templates, and exploring HR templates.